Tata Steel announces its umbrella sponsorship to PGTI Tour

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Tata Steel, the global steel giant has announced a three-year deal as the umbrella sponsor of the Professional Golf Tour of India (PGTI), in presence of Tata Steel Vice President Sanjiv Paul in New Delhi.

“For more than a decade and a half, Tata Steel has hosted a tournament for the Indian pros at the Golmuri Golf Course in Jamshedpur. We decided it was time to extend our support to professional golf in the country as the lead partners for the entire tour,” Mr. Paul said at a media conference to announce the association with PGTI.

“Tata Steel has a long and enduring commitment to Indian sport. From football to archery, from athletics to boxing, from hockey to chess, we have been in the forefront of nurturing and supporting sporting talent,” he said. “The association with the professionally-run PGTI is a natural outcome of our shared goal of promoting competition at the highest level among Indian players.”

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PGTI CEO Uttam Singh Mundy, said, “We are delighted to welcome Tata Steel, one of the Indian sports earliest and biggest benefactors, as our umbrella sponsor. Both the main and feeder tours – will benefit from PGTI’s association with Tata Steel.”

Tata Steel’s legacy in sports and sponsorship has been a century-old tradition and can be made out from the fact that Sir Dorabji Tata financed four athletes and two wrestlers for the 1920 Olympic Games in Antwerp, Belgium. Tata Steel has created infrastructure for every sports discipline, including a 9-hole and an 18-hole golf course which have played host to a number of tournaments.

The introduction of world ranking points will also help in improving the fields at PGTI events as Indian players who are Asian Tour regulars will have that extra incentive and motivation of playing on their home tour.

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